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Joscelyne Mei's avatar

This was such a good read! And I feel like reducing our consumption is really in the air these days... Just yesterday I saw a reel (funny) that summarized a Vogue article (behind a paywall) about the death of microtrends and how people are getting tired of having to purchase trend after trend to simply keep up, and that personal style is essentially dying. When I was looking up said article, I came across 10 more all written within the last year.

I find my position unique in that I'm 14 months postpartum and nothing fits - I am not in my pre-baby body (which I think any discussion of consumerism especially in terms of fashion, also needs to talk about body image, and how sadly a lot of higher end brands (quality) and even second-hand vintage stores skew to a smaller slimmer framed person) and fast fashion is oftentimes the only option for people in bigger bodies. Even then, with the rise of Ozempic and 90s era skinny chic, there is a decline even in offering bigger sizes. I went off on a tangent, sorry!

Forgot to say that I was shocked that 70% of our economy is driven by our consumerism! Makes me wonder how the new Tr*** tax will impact things and if we will have to get creative with our spending. I also want to say I really enjoy your newsletters, I wish I could comment every time but we're in the toddler stage and you know how that goes 😅

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Lotte Søborg's avatar

Sorry to say I think it’s mostly an age thing, this not shopping anymore 😉. I’ll soon be 70 and it’s been “downhill” for more than 10 years. Taking care of our parents houses after they passed away also made one question how much you really need. ( and I live in Sweden where they invented “dödstädning” = declutter before you die) But we have some things we consume more than before - like concerts, cinema, nice dinners and other things that make us happy but doesn’t add upp at home.

Now we’ll likely consume even less - Europe will try and boycott American made products…. In support of Ukraine.

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